To view the podcast - Part A: https://anchor.fm/awomanwithabusiness/episodes/Conversations-with-Etsy-Seller-Christen-Strang-Part-A-e1qogk Part B: https://anchor.fm/awomanwithabusiness/episodes/Conversations-with-Etsy-Seller-Christen-Strang-Part-B-e1qoji Christen Strang: http://Letterhappy.com http://Letterhappy.etsy.com http://happytatts.etsy.com I'm so happy to bring you this first podcast! Christen is an amazing friend and talented artist and amazingly successful Etsy seller! Listen to our conversation about business, side gigs, and Etsy!
This week I am talking about Slumps and Slowdowns ... how to know if you are really in a slump or slowdown, when to freak out, and what to do about it! Today is all about analyzing stats. Over and over I have witnessed people freaking out about slowdowns because their stats are down from a day ago, a week ago, and a month ago ... but just this is not enough information to know if you are really experiencing a slowdown. Retail sales are cyclical, and you need to know your cycles. If you cannot deal with the natural cycles in your business, then you need to develop a new product line that will work opposite those cycles in your current business. Trying to even out cycles in your current business is much harder than creating a product line that you market to a different market to fill in slow cycles. Also note, that cycles in business will fluctuate year to year, and your sales should be increasing during these cycles year to year. Although as your business grows, you may also fin