a woman with a buisness podcast launch - Conversation with Christen Strang of Letterhappy

Slowdowns and Slumps - When to freakout, When to take action, and What to do about it - Etsy Stats

This week I am talking about Slumps and Slowdowns ... how to know if you are really in a slump or slowdown, when to freak out, and what to do about it! Today is all about analyzing stats. Over and over I have witnessed people freaking out about slowdowns because their stats are down from a day ago, a week ago, and a month ago ... but just this is not enough information to know if you are really experiencing a slowdown. Retail sales are cyclical, and you need to know your cycles. If you cannot deal with the natural cycles in your business, then you need to develop a new product line that will work opposite those cycles in your current business. Trying to even out cycles in your current business is much harder than creating a product line that you market to a different market to fill in slow cycles. Also note, that cycles in business will fluctuate year to year, and your sales should be increasing during these cycles year to year. Although as your business grows, you may also fin

Managing your Expectations - Part 3 - Where are you going and how will you get there

When starting a business, a lot of people will tell you that you need a business plan. However, a lot of people starting a business simply start with an idea or just simply wanting to supplement their current income. A business plan isn't something that they think is necessary. Business plans are thought of as something that only large businesses trying to get funding need. However, business plans can provide an important road map for even the smallest of businesses. In a lot of cases, people spend more effort planning a dinner or lunch date, than they do on planning their business. It starts with an invite to eat, should you invite others, what time will you meet, what restaurant will you eat at, where is the restaurant, map the location on your GPS, do you need to make reservations, how long will it take you to drive there, do you need to make arrangements for parking, how expensive is the menu, what will you wear, and how long will it take you to get ready if the dress is

Managing your expectations as an Entrepreneur - Part 1

Expectations in entrepreneurship are big, bold, lofty, and the pressure to succeed is huge. You may feel pressure to perform, sell, grow, and do do do. Managing those expectations look different for each entrepreneur and it is important to manage your own. What are your expectations of yourself? Social media burst onto the scene in a big way, and the pressures on businesses to have a social media presence are huge for entrepreneurs. We are expected to be available, post great content, post fabulous pictures, grow, interact, and be available. As an entrepreneur, you are in control of managing those expectations of yourself. Set limits and times to post on your social media accounts. If you find yourself going over those time limits, consider a timer that beeps at you. Monitor what content you are reading, and if it is content that is meaningful in your life. If you find that you are reading a lot of content that is not having a positive impact on your life and relationships,

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