a woman with a buisness podcast launch - Conversation with Christen Strang of Letterhappy

So, You want to be an Entrepreneur - Turning your Idea into a Business - Part 4 Targeting Markets

I hope you enjoyed yesterday's post! Thanks for following along with the "So, you want to be an Entrepreneur" series! Today is Part 4, and in case you missed Part 1 , Part 2 , and Part 3 follow the links! Yesterday we talked about narrowing down your target market, and today we are talking about marketing to the target markets you already know of and/or the target markets you can easily find. Perhaps you are a teacher, and already know a large network of teachers, and provide a product or service that can be useful for teachers. Adjust your pictures and text to target those markets you already have. Think about the similarities that you have with existing friends. Perhaps some of them would generously provide you with feedback on your items to give you new ideas or descriptive words that you can use to promote your product or service. Think about your hobbies and other groups of people that you are already interacting with. Is there a product ...

So, You want to be an Entrepreneur - Turning your Idea into a Business - Part 5 Advertising and promoting

Today is the last post in the "So, you want to be an Entrepreneur" series, although really this is the tip of this iceberg! This entire blog is about being an entrepreneur, but since I must break things up into topics and weekly focuses, we are wrapping this one up! Today is Part 5, and in case you missed Part 1 , Part 2 , Part 3 , and Part 4 follow the links! So, now, hopefully you have narrowed down products and product lines, and thought about at least one target market for each one. When you start doing the things I am talking about in this post, you may find that you must go back and redo each of those. I cannot stress enough that product lines and target markets need to be narrow for this step or else your advertising dollars or your hunts on where to advertise are going to be impossibly large! Please remember again, you are not excluding shoppers, and you really don't have to exclude products, but you do need to have a target market that is fin...

Managing your expectations - part 2

What are your expectations of yourself? What are your expectations of your business? Do these expectations match? Do you have the skills needed to meet your expectations? I saw a very lofty post yesterday. From someone that has zero social media experience. Admittedly, they just set up a social media account a week prior and they are looking for information and advice on how to be a social media manager. They do not know anything about social media platforms and are asking for any advice. They want to become a social media manager and, in 6 months from now, be making $10,000 per month running social media accounts for businesses. They have high expectations of themselves, high expectations of their business, and no current skills to meet those expectations. They do, however, have the guts to admit all of this and start seeking information. Do you think that their expectations can become a reality? I answer, maybe....

A Woman With A Business

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