Skip to main content

Managing your expectations as an Entrepreneur - Part 1

Expectations in entrepreneurship are big, bold, lofty, and the pressure to succeed is huge.  You may feel pressure to perform, sell, grow, and do do do.  Managing those expectations look different for each entrepreneur and it is important to manage your own.  What are your expectations of yourself?

Social media burst onto the scene in a big way, and the pressures on businesses to have a social media presence are huge for entrepreneurs.  We are expected to be available, post great content, post fabulous pictures, grow, interact, and be available. As an entrepreneur, you are in control of managing those expectations of yourself.

Set limits and times to post on your social media accounts.  If you find yourself going over those time limits, consider a timer that beeps at you.   Monitor what content you are reading, and if it is content that is meaningful in your life.  If you find that you are reading a lot of content that is not having a positive impact on your life and relationships, consider removing that content from your social media feeds. 

Consider leaving your phone in another room or put away when you are spending time with friends and family face to face.  If you find yourself reaching for your phone, put a physical barrier between yourself and your phone.  Turn off the ringer, and leave it tucked away.  Practice this until you no longer experience anxiety when you are not connected.

Tell your customers that you will be away, when they can expect you to answer back, and then honor that.  Your customers will appreciate that you are giving your attention to your commitments and will generally be happy to wait for you to answer them.  Part of your job is to manage customer expectations, and that includes how available you are.

Evaluate the type of content you are posting.  Consumers are savvy and will know when you are posting content simply to post.  Provide customers with meaningful content and they will be interested in what you have to say.  Avoid posting content for the simple act of posting content.  Constantly bombarding people with memes and content that has nothing to do with your business will devalue your content on social media.

Evaluate if social media is bringing value to your business.  Are you reaching customers?  Is social media a good way to reach your customers?  What would happen if you did not post on social media at all?  There are lots of "experts" telling entrepreneurs that social media is essential, but there are also a lot of thriving small businesses that have no social media presence at all.  If you do not want to participate in social media for your business, that is ok!  There is no rule book telling you that you must, or that a social media presence will guarantee success. 





Comments

Popular posts from this blog

a woman with a buisness podcast launch - Conversation with Christen Strang of Letterhappy

To view the podcast - Part A:  https://anchor.fm/awomanwithabusiness/episodes/Conversations-with-Etsy-Seller-Christen-Strang-Part-A-e1qogk   Part B:   https://anchor.fm/awomanwithabusiness/episodes/Conversations-with-Etsy-Seller-Christen-Strang-Part-B-e1qoji Christen Strang: http://Letterhappy.com http://Letterhappy.etsy.com http://happytatts.etsy.com I'm so happy to bring you this first podcast!  Christen is an amazing friend and talented artist and amazingly successful Etsy seller!  Listen to our conversation about business, side gigs, and Etsy! 

Slowdowns and Slumps - When to freakout, When to take action, and What to do about it - Etsy Stats

This week I am talking about Slumps and Slowdowns ... how to know if you are really in a slump or slowdown, when to freak out, and what to do about it! Today is all about analyzing stats.  Over and over I have witnessed people freaking out about slowdowns because their stats are down from a day ago, a week ago, and a month ago ... but just this is not enough information to know if you are really experiencing a slowdown.  Retail sales are cyclical, and you need to know your cycles.  If you cannot deal with the natural cycles in your business, then you need to develop a new product line that will work opposite those cycles in your current business.  Trying to even out cycles in your current business is much harder than creating a product line that you market to a different market to fill in slow cycles.  Also note, that cycles in business will fluctuate year to year, and your sales should be increasing during these cycles year to year.  Although as your business grows, you may also fin